Do you want to know about the different and interesting ways of increasing your Facebook video views?
Facebook videos have capped the priority list for marketers in the past year.
Videos are considered to be one of the most striking ways of engrossing more audiences and changing them into reliable clients. Today, sharing videos on different social media platforms is a major trend. But, since it is a bit offbeat advertising tool, one might not have sufficient idea of increasing the viewership.
Here are some of the exciting ways of increasing Facebook video views, shares, and boost engagement rates.
But, before we actually know about these interesting ways, let us first know about the importance of sharing the videos on different platforms.
How can a business grow by the means of video sharing on social media platforms
In the year 2018, video marketing was expected to touch the peak of attainment. Furthermore, in the years to come videos will still be considered strong and powerful channels of enticing potential customers. The researchers have said that the current period is considered as the period of video revolution. Also, video marketing has been ascertained to be successful when shared on different social media platforms like Facebook, YouTube, LinkedIn, Pinterest etc. The marketers have proven that video marketing is expanding rapidly and will surely reach newer heights in a very short time.
Why marketers should share videos on Facebook
Facebook is one of the most popular social media channels with a good number of active participation. After Facebook, YouTube is the second most popular social media network all over the world.
A research was conducted and it was found that 73 percent of the social marketers use video contents for the purpose of marketing. Depending upon this Facebook Video Views Statistics, different social media networks are encouraging the videos with many new features.
Why Should You Increase Viewership
Social media platforms keep on evolving and introducing new features on a constant basis. This clearly means that your video marketing strategy needs to expand in order to match the advanced methods. For that, your main focus must be on creating the videos that captivate the viewers and make them believe your brand.
Being a digital marketer, it is your responsibility to get ahead of the rising trend and allowing effective Facebook video watch. But, you also need to keep in mind that not all social media is patterned in the same way.
How to increase Facebook Video Views
Many recognized methods are there that help in increasing the viewership. Following are some of the easy, interesting and effective ways of boosting customer engagement:
1. Post Square Videos Rather than Landscape Ones
Sharing videos on different social media platforms are considered to be significant these days. Videos receive successful shares on various social media channels. Among the different social media platforms, Facebook is expected to have mass involvement: it has been revealed by the surveys that square videos overtake the landscape videos regarding the engagements, views, and spread.
According to the stats and reports, it is clear that creating square videos is considered to be more effective in mobiles because of the following reasons:
- More than half of the video views are on mobile.
- It has been estimated that 92 percent of Facebook users use this social channel on mobiles.
- Square videos have taken up to 78 percent of the real estate in the news feed on mobile than on the desktop.
2. Try to grab people’s attention within the first 3 seconds
You should know that the first 3 seconds of any business video is very important. You must tuck in the most dynamic information to initiate more viewership.
Facebook videos have the initial few seconds for auto-play. Take a look at some of the proven tips in order to attract the attention of the users and influence them to watch the media at very moment:
Use thumbnails: These items on the page perform a very good job of capturing the attention of the users while they scroll through their feed.
Update video with a relevant post: Titles play a very considerable role in making a video successful. This may help in leaving a strong meaning to the video.
3. Captions Play a Significant Role in Videos
With the rising trend, silent videos are considered to be the most preferred watches of the audiences. According to the studies it has been found that 85 percent of the views on Facebook videos don’t have sound. Thus, marketers must prepare a proper plan to boost silence for more engagement.
It happens in most of the cases, that the Facebook business videos don’t need sound at all, but, still, there are many who need. Furthermore, most of the Facebook users prefer to watch videos without the sound.
There are many new features that have been added to Facebook videos, the auto-play feature being a major one. Thus, if you are adding meaningful captions to your videos, your audiences will be able to understand whatever you are trying to explain. In this way, without any voice or music, your purpose will be easily served.
So, while uploading a video on Facebook, make sure that you are uploading SRT files of the captions. You may also add the captions to your Facebook Videos by editing the current ones.
4. Develop Your Video with Coherent Content
In order to increase Facebook video views, your main focus must be on spawning new ideas that are easy to know and understand. Once your video becomes easy to understand, viewers can have related themselves to the story. Such kind of videos is likely to get more shares.
While creating a video, it is very important to think from the audiences’ viewpoint. It is also essential to know which element in your video content will engross more viewers and motivate them to share further.
5. Focus on Crafting Explanatory Video Title
Facebook observes around two billion searches every day. Hence, while uploading videos on Facebook and developing a strategy to increase the viewership, it is important for one to make use of the descriptive titles for the videos. It has been recommended by Facebook, that by choosing a proper title, would make your video top the search list. Also, adding the titles will help you in enhancing your broadcast and will allow your viewers to search for the program quickly.
6. Keep Your Video Length Short
Viewers actually don’t have enough time to go through long videos. They look for accurate information in a short span of time. Thus, it is necessary to provide information through the videos in a very firm way. For the ideal viewers, a video of about 25-30 seconds is considered the best.