What is PPC?
Pay-Per-Click (PPC) is also known as Cost-Per-Click. It is an internet advertising model that is used to control the traffic to the websites. In this type of model, the promoter pays the publisher when the ad is clicked. There are many search engines that offer PPC advertising for the marketers. This type of advertising method is also available on various social media sites like Facebook, Twitter, and LinkedIn.
PPC Advertising is considered to be one of the most leading forms of Digital Marketing and can be beneficial for any business.
Thus, the following are some of the compelling benefits of PPC Advertising. Have a look:
- Track Campaigns with Complete Transparency
One of the biggest benefits of PPC marketing is the ease of tracking. Between the Google AdWords account and Google Analytics, you can easily find out the number of people seeing your campaign and what they are doing on your website after they click on it.
- PPC advertising drives immediate results
PPC advertising is a very fast method for marketers. It helps in driving instant results. You are able to advertise thousands of people who are searching for your business. PPC advertising helps in providing speedy indulgence.
- PPC advertising gives you the first look
Your commercials are found above the search results. The PPC Advertisements are the first thing that the seekers will see after entering in their search query. The paid clicks outnumber organic clicks by nearly 2 to 1.
- You only pay when they click
The main problem with the cost per impression (CPM) model is that you have to pay for exposure rather than action. Whereas, with PPC marketing, you only have to pay when a customer clicks on your ad and gets readdressed to the website.
- Increase Website Traffic and Sales
In order to promote your website, SEO and social media are considered as the best options. But, these methods can take a long time working successfully. On the other hand, PPC marketing can allow you to get first-page exposure in less than a day. This means that you can immediately drive traffic towards your website.
- PPC advertising is the Immune of SEO
You might have spent a good amount of time to figure out the complex set of rules that have been created by Google for the SEO marketers. This task is very frustrating. A lot of time is needed by SEO for the regular updates. On the other hand, PPC advertising also experiences updates. But, these updates are not troublesome.
- PPC advertising can drive offline sales
PPC advertising helps in driving offline sales. If you have a physical location, the customers are likely to visit your store after seeing your ads. Though they didn’t go into online transaction, their journey began with an online search. There are many customers who depend upon the search engines to get proper guidance regarding the purchases they want to carry out.
- PPC advertising is smarter than other forms of advertising
PPC advertising is more advantageous than any other form of advertising. The reason behind this is the massive data that PPC advertisers have at their discretion. PPC advertisers can market to their email contacts, website visitors, etc.
- PPC advertising helps in increasing brand recognition
PPC advertising helps in building brand equity. This means that with the help of PPC advertising, people will become aware of your brand. Awareness is essential because it is not important that the visitors will purchase at the same time they come to know about the brand. However, by being aware of the brand, they may make a purchase in the near future.
PPC Advertising has proven to be a consistent and cost-effective channel for many B2B, B2C, nonprofits and other companies that seek quick and quality traffic.