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Need to Conduct Audit for Website Content?

What is a content audit?

Content audit refers to the qualitative analysis of all the content that has been published on the website of your company.

Why conduct a content audit?

With the help of a content audit, it becomes easier to understand the buyer personas. It helps in finding and sharing the content internally, accessing the historical performance data and identifying what content must be archived or removed completely. Continue reading “Need to Conduct Audit for Website Content?”

Get Rid of These 9 Video Marketing Mistakes

video marketing mistakesEarlier, video marketing used to be an exclusive and lengthy business but now with the enhancements in the professional video production equipment, smartphone technology and the use of platforms such as YouTube, almost anyone can become a video marketer. Thus, now there are about 87 percent of the online marketers who are using video content in their marketing. Continue reading “Get Rid of These 9 Video Marketing Mistakes”

Some most prevalent 2018 trends of data integration

some most prevalent 2018 trends of data integrationThe present year, 2018 will be another banner year for the data integration market. Many new technologies such artificial intelligence, chatbots, sensors, machine learning, augmented analytics etc. will be producing overwhelming amounts of data.

Data integration is an invisible but an inevitable part of the functions to be carried out. Some of the following data integration trends will help in shaping your business and help in management of the data. Continue reading “Some most prevalent 2018 trends of data integration”

How can businesses combat cyber threats

How can businesses combat cyber threatsWhat is a Cyber Threat?

In the computer security, a threat is a possible danger that might exploit a vulnerability to breach security and therefore causing possible harms. A threat may either be ‘intentional’ or ‘accidental’ or otherwise a circumstance, capability, action or event. A threat may be identified by some damage caused, something stolen etc. In order to avoid cyber threats, cyber security is taken into consideration. Continue reading “How can businesses combat cyber threats”

Major Aspects of Brand Strategy

What is a Brand?

A brand is basically a name, design, symbol or any other feature that differentiates an organization or its product from that of the others. Brands are used in business, marketing, and advertising. But, there are many people who use the word ‘brand’ and ‘company’ interchangeably. A brand is something that is very specific and particular. Branding is a set of marketing and communication methods that help in distinguishing a company or the products from the other competitors in the market. Continue reading “Major Aspects of Brand Strategy”

Effective Email Marketing: 5 Sure Steps to Make It

Effective Email Marketing 5 Sure Steps to Make ItWhat is Marketing?

Marketing refers to the activities of a company or a business that are linked with buying and selling of the product or a service. Marketing involves advertising, selling and delivering the products that the company offers. For every business, there are different marketing strategies adopted for effective productivity. Marketing is the action that is taken by almost all the businesses to promote and sell the products and services that they offer. There are many different types of marketing, Email marketing is one of them. Continue reading “Effective Email Marketing: 5 Sure Steps to Make It”

Various Legal Issues Faced by the Businesses

It is not easy to build a business- may it be small or large. There are many problems that the business and business owners face, legal issues being the important ones. For the successful expansion and growth of the business, it is very important to anticipate and tackle the legal issues properly and timely. There are many legal issues faced by the businesses. Continue reading “Various Legal Issues Faced by the Businesses”

How can online marketing strategies help your business

Every business needs some kind of advertising strategies in order to increase business sales. Internet advertising is increasingly more accessible for every business and enables you to reach the target audience very quickly, easily, efficiently. Therefore, in order to have a blog is essential, the presence of social networks is crucial and having an online marketing strategy is necessary. The fact is that internet advertising is also important and is becoming a regular and necessary practice. Continue reading “How can online marketing strategies help your business”