What is Marketing?
Marketing refers to the activities of a company or a business that are linked with buying and selling of the product or a service. Marketing involves advertising, selling and delivering the products that the company offers. For every business, there are different marketing strategies adopted for effective productivity. Marketing is the action that is taken by almost all the businesses to promote and sell the products and services that they offer. There are many different types of marketing, Email marketing is one of them.
What is Email Marketing?
The act of sending commercial messages, to a group of people (potential customers) through emails is known as Email Marketing. Email Marketing is one part of internet marketing, that comprehends online marketing through websites, social media, blogs etc.
An email is an online tool of marketing that is likely to reach a large number of people, who are attracted to the products or services offered by your business. Marketing through emails is considered to be one of the oldest methods and is still considered to be very effective.
Following are some of the principles of Email Marketing, that can be used to reach a good number of people.
- Capture Email Addresses
To make the email marketing, an effective tool of marketing, it is very important to have an expanded list of email addresses of potential customers. How can you capture the email addresses? Don’t steal them, instead ask for them. The main aim of your business website must be to influentially invite more people to choose regular communications from your businesses. By typing ‘grow your email list’ on the search engine, you will come across a number of ways that will be effectively helpful for your business.
- Rise of Mobile
According to research, it has been found that 81% of the people who use smartphones say that email is one of the most popular activities they use their phone for. Therefore, this is one major thing that has to be kept in mind by your business. There are many email platforms that have in built mobile-based templates.
- Communicate As You Would on Social Media
There are many people who tend to believe that emails are advertisements and announcements. There is nothing wrong in this as it is one way to reach out to the potential customers. Deal with the emails, like social media. By treating every social media post as advertisements, there are chances that you may lose the existing followers.
- Make the Value Very Clear
Right from the subject to the content and the images, make sure that you are associating the value that you are offering to the customers. If a customer keenly opens your email, it becomes clear that this is the time where you and your business needs to prove the worth of the products and services offered. If the value of opening the email becomes clear, then your mind should be clear as the casual customers will be one of the serious customers.
- Deliver Compelling and Relevant Content
You must try to choose a simple way to write your commercial emails. An email is persuasive when it is simple, practical and actionable. Email is considered to be relevant if it talks about the goals of the interest of the customers. Customization of the email can be done based on the stage of relationship the client has with your business. They may be a lapsed customer, an actual customer or any category that fits in your business model.
These are some of the email marketing principles that need to be adopted by your business in order to increase the number of customers towards your business website. This will further be helpful for your business as this attracts many potential customers.