There are many people for whom Pinterest is a social network for women to hang out and spend their idle time by sharing images from all walks of life. But, Pinterest is much more than that. If you know the exact usage of Pinterest, then, you may use Pinterest for a business advantage.
There are many users; both male and female are dependent on this for many different things. You must not forget that the social network is very vast and it provides an endless chain of ideas of every person.
It is very important for you to know how actually Pinterest works. Once you realize how Pinterest works for business expansion, a new world is opened before you. With this, you get a chance to think outside the box and experiment marketing ideas that you have never thought of before.
It is true that Pinterest is not a search engine, but also don’t forget that it is a place where you can get the target audience that might be searching for new inspiration. There are chances that you might get people, who could be looking for the products or services like yours. In other words, all you need to do is to strategize, this is because, without a strategy, you won’t be able to find the right direction.
What exactly is Pinterest?
Have you ever created an online photo album of all your favorite photos? How Pinterest works is it lets its users post or rather ‘pin’ original visuals and as well as a bookmark or ‘pin’ them from all over the internet. These pins make up a theme-based virtual photo album that is known as ‘board’. In order to know the working of Pinterest in a better way, it is necessary for the business owners to familiarize themselves with Pinterest basics. Take a look at the following important elements and their working.
Whenever the user saves a visual, that may be an image or a video to their Pinterest account, it automatically becomes a pin. But, you must remember, that the visual is just an attraction for the user, whereas the following link is what actually the business is. Since every pin is linked back to its originating source, it is a great way to get targeted referral traffic towards your business site, which can then be converted into leads.
Among the large group, there are some Pinterest users that are habitual pinners, because of which the Pinterest pins have blown up to billions in number over the years. It may become difficult to identify the right pin when a user pins too many visuals. So, Pinterest helps the users by allowing them to organize all the pins according to relevant categories, that are appositely known as Boards. It depends upon the users to either follow an account or an individual Board of Interest.
The main reason for the marketers to loving Pinterest is that they can research pins and profiles to know about the tastes and interests of their potential audience. Also, with this, the marketers get a clear picture of the products and services that their audience might be fascinated in. Social media platforms work best for marketers with the main focus on promoting physical products.
When you create your Pinterest account, you are given two clear options: Individual or Business Account. Though, both these are inexpensive, but, their purpose is different. Whenever the user signs up for a business account, he/she is able to get access to in-depth analytics data that they would not have in the personal accounts.
How Pinterest Works for Businesses Who Seek Growth
The social media world has grown wide over the years, with sites like Facebook controlling it. With all this happening, Pinterest has quietly made its name and place and reaped a large audience. Today, people all over the world are consistently using Pinterest for a good number of reasons. Pinterest is a place where anyone can find motivation and inspiration for new and unique ideas, find products or services or simply know about the brands. Studies have proven that Pinterest is considered to be the second largest social network in the US, with the help of which the people are able to discover new products and brands.
Following are the ways in which Pinterest helps you to market your business, develop a brand and generate leads.
- Pinterest Lets You Drive Targeted Traffic
Do you want to high-quality traffic without spending much on advertising? If so, then you must understand the way Pinterest works for the businesses who want to create targeted backlinks to their sites. These are valuable links as they help in generating referral traffic on a consistent basis.
On comparing to other social media sites, Pinterest is likely to send pertinent and relevant traffic when used rightly. If you are able to create and post high-quality visual content on Pinterest, there are chances that the users will share your content and follow your links.
- Pinterest Lets You Convert Better
Since the internet is growing with the passage of time, there are still people who are tentative about making online purchases. This reluctance is simply removed by Pinterest: Common sales barriers are wrecked by reducing the number of steps taken for someone to convert.
This is a kind of visual search engine and it takes its users directly to the relevant and useful source, this means that people who are browsing Pinterest Pins have a great chance of converting them into leads.
- Pinterest Lets You Generate Real Engagement
The greatest advantage of using Pinterest for business is the fact that its users are used to share the good content with the battered group of audience that trusts their recommendation. So, if you are able to give people whatever they are looking for, you can easily make your pins get seen by your potential audience and may even go viral on various social networks. There are chances that you may get real engagement from the real people.
- Pinterest Lets You Get In Your Audience’s Mind
Who doesn’t want to know about its target audience? While using Pinterest for your business, you will get the main points of the audience interest. You will not only get to know about the current trend but also get into the shoes of your target audience to know about their likes and dislikes. Knowing about what is popular today is something critical. That data can further be used to customize your products and services.
Have a look at the following tips for using Pinterest for business in order to higher returns.
- Keep Track of Relevant Trends
In order to focus on creating great content for your Pinterest account begins when you know about what your audiences like. In order words, you need to focus on the type of content that is popular on the site. What you can do is to spot a relevant trend and take good advantage of it. Don’t limit your reach as in case of a company, instead, try to be a brand and think beyond the categories.
- Prepare Up Your Business Profile
It is important for you to prepare up a business profile and make sure that nothing is left empty and unproductive. Your profile seems to be tempting to the people when they see your serious slant. Don’t forget to give a professional edge to your profile. Your professional-looking profile will surely help you build a strong presence.