If you are a blogger, then there are probabilities that you already understand the significance of business blogging.
For the SEO of your website, blogging is a no brainer. There are a lot of benefits of publishing the blog posts on a regular basis, such as it helps in attracting a greater number of visitors to your website, helps in targeting extensive number of long- tail keywords and provides other websites something they can link back to.
There are large number of bloggers who are not able to reap the benefits of the vast marketing prospective that is available for their blogs.
According to a latest study by blogger.com, though 60% of the businesses have blogs, 65% of the owners of the blogs have not updated in the past year.
Blogging offers various advantages by offering creative, new and reliable content and by carrying out blog post optimization.
Following are some of the amazing tips related to Search Engine Optimization that can help you in publicizing your blog.
Let’s take a look
- Indulge yourself in research
For on page optimization, one very important thing is keyword research. Keywords are being included in the blog posts naturally as you don’t realize that you are including the keywords by offering valuable content on a specified topic. Nevertheless, there are huge number of tools that are primarily designed for discovering keywords related to your content that you might not have revealed. In order to find the keywords related to the blog topic many great and useful tools are offered by the Google AdWords Keyword Tool and semrush.com. The tools provided by both of these also help in spying on your contenders to scrutinize what are the words and the phrases that are being utilized by them to attract the visitors to their sites.
- Make use of keywords in your whole post
Once you are done with targeting the number of useful and valuable keywords, the next step to follow is to place each keyword throughout your post so that it can have the impact on the users and the search engine crawlers. You can include the keywords in the following:
- Title of the post
- Headings and subheadings of the post
- Preliminary paragraph
- Closing paragraph
- Anchor text i.e. the text that you hyperlink to other pages on your website.
- Meta descriptions
- Title tags
Always remember, don’t indulge in stuffing of the keywords. In short, don’t fill your content with so many keywords that it effects the readability of your content. It will lead to irritation among the readers and the blog followers. Also, Google will also penalize you.
- Image optimization
When you choose to upload a photo on your website, make sure that you also include keywords in the name of the file. Also, fill the alternative text field with a short and description rich in keywords.
- Give reference to others
It is imperative to comprise a link to the information that you are referencing whenever you are citing any other blogger or article in your post. In such a case, if lucky may be you get a backlink. It is regarded as a good blogging protocol. For every website, eminent links can prove to be valuable asset in order to attain higher rank in the result pages of search engines.
- Give a chance to every visitor to pitch in to your blog
In order to provide the users an ability to subscribe to your blog posts whenever they feel like through an email, make sure that you include conspicuously place RSS or Feed Subscription Buttons.
- Make use of social media to widen the range of your blog posts
To make contacts with the audience and to attract more visitors to your website, you can utilize various social media platforms like Facebook, Twitter, and Instagram. You can get web exposure by publicizing the content of your blog on these sites. There are some free programs like Hoot suite that helps in posting links to your current blog post on all social media platforms with merely couple of clicks. You can also plan all your blog posts ahead of time.
Higher rankings in SERPS, increase in traffic and large consumer conversion rates, all these can be made possible by following the above SEO tips.