Most Useful WordPress Plugins for Marketers

Most Useful WordPress Plugins for MarketersNowadays, there are about 56,000 WordPress plugins.

What do WordPress plugins help in?

It helps in improving the functionality of the website and adding more features to it.

Whatever solution you are looking for whether it is related to the tools of writing, SEO tips, analytics or anything else, WordPress plugins helps in sorting out everything. It also makes your website speedier.

As so many options are available to you, it is difficult to choose the best among them.

This article will do the work for you.

Following is a list of some of the most useful WordPress plugins that can help every marketer.

  1. Jet Pack
  2. Just Writing
  3. Pretty Link
  4. The SEO Framework
  5. Hub Spot Conversion Tools
  6. Pixel Caffeine
  7. Google XML Sitemaps
  8. Broken Link Checker
  9. Calculated Fields Form
  10. A kismet
  11. All in One SEO Pack
  12. Title Experiments
  13. Table Press
  14. Editorial Calendar
  15. Tiny PNG
  16. Smush
  17. W3 Total Cache
  18. Imsanity
  19. Optin Monster
  20. Revive Old Post
  21. Head, Footer and Post Injections
  22. Google Analytics by Monster Insights
  23. Redirection
  24. Yoast SEO
  25. Autoptimize

Let’s start with a brief description of these plugins

  1. Jet Pack

Jet Pack is considered as an all- in- one plugin. It has many features like content tools, mobile themes and many more. You have an option of either picking up all the features provided by Jet Pack or you can choose any feature depending upon your needs and preferences. To measure the success of your website, you will be provided with many features like statistics of the site, posting on social media automatically, and different types of SEO tools.

  1. Just Writing

Just Writing has taken the DFWM i.e., Distraction- Free Writing Mode to a whole new level. To help you not to get out of DFWM repeatedly to implement the formatting, this WordPress plugin provides many features like spellcheck and styling of the paragraphs so that you can concentrate on your words.

  1. Pretty Link

With the help of Pretty Link, you can manage and control the internal links of your website. This WordPress plugin helps you to compress your links, explore the sources of traffic, track the number of hits to a link, discover the browser and the host provider of the visitors of your site. You can also create redirects with the help of this plugin.

  1. The SEO Framework

This plugin provides number of automatic optimization features. It helps in enhancing the search rankings of your website. The features provided by this plugin optimize every page, post and term of your website. This way your website will become more visible on the internet as well as on social media platforms like Facebook, Twitter and Instagram. Regardless of whether you are a beginner in SEO or an expert in API, it will help you in optimizing your website.

  1. Hub Spot Conversion Tools and Contact Form Builder

Hub Spot contact builder helps in developing contact forms on your website. The features of this plugin includes pop- up creator, contact data base, live chat widget, etc.

This plugin is unique because it helps you to keep all the features at one location. According to Majux Marketing, “having a large number of plugins can slow down your site.” That is why, this plugin helps you to keep your website fast as everything is provided in a single location.

  1. Pixel Caffeine

By keeping everything within single plugin, Pixel Caffeine helps in managing Facebook Pixel and Facebook Product Catalog.

According to Tony Capetola of Sales Order, Pixel Caffeine is an amazing plugin as “marketers can make use of some more advanced features like the ability to track Facebook Ad conversions within WordPress’s dashboard, the ability to create custom audiences based on last visit time, WordPress taxonomies, and previous customer’s behavior, etc.”

The best part is you don’t have to keep up with the latest Facebook’s updates as Pixel Caffeine will do that for you.

  1. Google XML Sitemaps

With the help of this plugin, you will be able to crawl your website on search engines like Google and Yahoo. Whenever you create a new content, search engines will get notified. This way, you don’t have to update the changes manually.

  1. Broken Link Checker

This plugin helps in preventing the search engines to follow your website’s broken links. All your posts will be analyzed by this plugin to recognize the broken links and you will receive a notification whenever they surface. It will also assist you in editing the broken links so that you need not make changes in each post manually.

  1. Calculated Fields Form

With the help of this plugin, you can create a calculator for your website. Roy Harmon of Advert scope said, “You can easily build finance calculators, quote calculator, booking cost calculators, health and fitness calculators and othe link- worthy tools.”

By utilizing pre- defined form templates, this plugin also helps in creating forms with automatically calculated fields. It will not only save your time but also guarantee accuracy.

  1. A Kismet

With the help of A kismet, you can eradicate and avoid spam comments on your blog posts. Whenever the plugin senses the signs of spam, it will filter all the comments automatically. You can take the control of what to display on your website.

  1. All in One SEO Pack

This plugin assists in optimizing your website for search engines. No matter whether you are a SEO expert or a non- technical coder, this plugin will work for you.

According to Kim Smith, “The plugin supports content as well as image XML sitemap while providing advanced canonical URLs. It supports key Google SEO tools such as AMP and Analytics and notifies search engines about the updates and changes.”

XML sitemap and image XML are included in this plugin which helps in informing the search engines about the URLs available on your website. Marketers are benefitted as they can measure the success of the campaigns and SEO related work by using Google Analytics and custom post types provided by this plugin.

  1. Title Experiments

Click- Through Rates (CTR) are directly affected by the title of your blog posts. With the help of Title Experiments, you can test and compare your one title with other. This way, you can ascertain which title converts and enhance your Click- through rates.

  1. Table Press

You can develop, customize and insert beautiful and exclusive tables on your website with the help of Table Press. Every sort of data can be included in the tables and you can place them at any place on your WordPress website.

  1. Editorial Calendar

With the help of Editorial Calendar, you can keep your website organized and managed. One of the features provided by this plugin is drag- and- drop. This function helps in simplifying the way you plan and manage the content on your blog. In addition, you can manage the blog posts of many authors, edit the titles promptly and can also manage the drafts.

  1. Tiny PNG

This plugin is available for free and helps in compressing the images in order to load them faster on your website. People often tend to bounce off your website if the load time is slow. That is why, this plugin is useful as it helps in sowing down the load time of your website.

Whenever you upload a JPEG or PNG image on your website, this plugin will automatically optimize the images and the images will be renamed as Tiny PNG and Tiny JPEG. It will make your website faster. Images are compressed after the plugin has evaluated the images. After doing this, the original image will be replaced by sending it back to the website. The help provided by this plugin will save the storage space of your website.

  1. Smush

To let you concentrate on other important things, this plugin helps in compressing and enhancing the images in bulk. All the work will be done by the servers of Smush, they will reduce the size of the file and all the quality of all the images will remain high. It will increase the speed of your website by freeing up some space.

  1. W3 Total Cache

This is an optimization plugin which helps in improving the performance of your website. This way you will be able to deliver a better user experience by letting you increase the server performance. It will also minimize the load times and will provide CDN integration (which helps in maximizing the performance of the website and reducing the load time so that the users get an amazing experience).

  1. Imsanity

This WordPress plugin is available for free and is well- known for managing the size of the images. It works best by resizing the pictures that too without affecting the quality and saves your time as you don’t have to manually change the scale of the images before uploading them. The main feature of this plugin is that it matches the size of the pictures with the display in the browser. By resizing the earlier images uploaded by you, it scales them down automatically. Then the original images get replaced by the new ones.

  1. OptinMonster

To all the marketers who are looking to grow the email list, this plugin is for you. Variety of different templates to lead generation forms are provided by this plugin. Integration with numerous email marketers is also done by this plugin like Hub Spot, Weber, Infusion Soft, Mail Chimp, Constant Contact, Campaign Monitor, and many more.

  1. Review Old Post

Review Old Post was previously known as Tweet Old Post. The main work done by this plugin is to increase the life of your old posts on social media platforms like Facebook, Instagram and Twitter. It automatically re- share your old social posts. You can schedule the posts accordingly and can control multiple accounts. This can help you in attracting more traffic towards your content.

  1. Head, Footer and Post Injections

If you are using variety of WordPress plugins, then this plugin can help you. With the help of this plugin you can copy the unique code used by you for other plugins, keep it in a centralized location and after that can insert it anywhere. Theme- independence is the unique feature of this website i.e., regardless of the number of times you change the theme of your website, you will never lose your data.

  1. Google Analytics by Monster Insights

Directly from your WordPress account, you can track the performance of your website with the help of this plugin because it makes use of an API with Google Analytics. It adds data for error pages and search pages which in turn, makes the performance reporting easier.

  1. Redirection

To set 301 redirects and manage 404 errors, Redirection which is a free redirect manager helps a lot. A logging feature is provided by this plugin with the help of which you can see all the redirects on your website and the information related to every visitor who is redirected.

  1. Yoast SEO

Sean Flannigan of cool blue web says, “This highly effective WordPress plugin makes the process of delivering SEO improvements on a site much easier”.

With the help of XML sitemaps, analysis of content, breadcrumb navigation control, snippet previews and other variety of integrations, you can get the most of the SEO of your website with the help of this plugin. It helps in finding out the performance of your website on different search engines.

  1. Autoptimize

This plugin is for all the non- technical marketers. It helps in making the sites lightning faster. If your website is not fast enough, it will definitely effect the google rankings and you will not be able to attract the visitors. This plugin sums up and stores all the scripts and styles which further improves the performance of your website. You can also tailor this plugin according to your needs and preferences as it has an extensive API availability.

Make use of the above- mentioned WordPress plugins and improve the overall performance of your website in addition to speeding up the load time and chasing the metrics.

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