What is a content audit?
Content audit refers to the qualitative analysis of all the content that has been published on the website of your company.
Why conduct a content audit?
With the help of a content audit, it becomes easier to understand the buyer personas. It helps in finding and sharing the content internally, accessing the historical performance data and identifying what content must be archived or removed completely.
Conducting a content audit is not a simple and easy task. Instead, this process may take weeks or even months to find and analyze each document that has ever been published.
Content is considered to be one of the important things to develop a strong website and marketing strategy. This is significantly taking various steps to address the issues that will further improve the performance of your website. An effective content audit will be beneficial to your website in a number of ways:
- Determining the problems in content
While you begin to perform a content audit and review the insides and the assets of the website, you may start addressing the aspects that may lead to problems with the working of your website. These may be improving the issues related to the performance, working on associations that may be cracked and enhancing the overall approachability to the website. Addressing these issues will increase the search value of the website and make it more appealing. This means that all the titles are relevant, the tags are applicable and the message in the body section contains ideas that are unique, relevant and exciting.
- Identifying areas for content repurposing
The valuable and updated content or information will surely increase the usability of the website, the visitor loyalty and also the search rankings. Taking all this into consideration. It is not necessary to begin from the scratch and create a completely new content when there are articles, blog posts, and other marketing media that can be repurposed in order to achieve a specific goal or objective. At the time of conducting a content audit, you must make sure to take note of the subject that is relevant.
- Finding content gaps
With the help of a content audit, you are provided with a method to record the information that is present on your website. also, you are able to know about the areas in which your website is lacking information.
- This information could be a valuable for the audience. By knowing the content gaps on the website, you will be able to create the new content in a better way that will help in increasing the value of the website.
- As the target audience for your website increases, you will come across many new topics. When you have a larger group of audience to, you get the opportunity to convert the traffic into sales.
- Content Quality Evaluations
While performing a content audit on your website, you need to take care of the quality of the current materials.
- Would you say that the quality is high, low or medium?
- Is the content short or lengthy?
If the content of your website is of low-quality, it will not rank high in the search engines. There are many ways in which one thing can be written or said. It is good to use the content that is not of a new concept but has a new perspective.
- Better SEO
There has been a rapid change in Search Engine Optimization in recent years. Good SEO concentrates on providing the ideal user experience and then pleasing the search engine. Keep in mind that Google wants to display the best websites first when the users perform a search. If the users experience of your website in not good enough, the bounce rate of your website tends to increase.
- Maximizing Conversion Rates
This can be another good reason to perform a content audit of the website. The audit needs to scrutinize the top landing pages along with the design, content, and calls to action that makes sure that the conversion rate is maximized.
Thus, it is necessary to conduct the content audit on a regular basis for your website.