Secrets of Writing Content Optimised for Search Engines

Secrets of Writing Content Optimised for Search EnginesWhen writing or updating an article, it is necessary to put into practice the SEO tactics that will allow it to appear in the first results of the search engines. The importance of good content lies in several points that we explain here.

How does SEO content help?

It is very important to understand what we are talking about when we refer to SEO and content for SEO. SEO (Search Engine Optimization) is the process of improving the visibility of a brand’s web presence in organic search.

The purpose of positioning techniques in SEO content is not to destroy the artistic integrity of writing, it is intended to ensure that people can really find our writing or work through the network and appreciate it.

What requirements must our content meet for SEO?


The content must be original, not copied from other sources. The search engines take into account the quality of the content. Use reliable sources (blogs of relevance, official pages or news websites), inform yourself and gather the information to then create original posts that are not a copy paste.

Inverted pyramid:

The content or news can be structured according to what is known as the “inverted pyramid” of journalism, that is, that the most important thing is placed at the top of the page, although writing for the web is much more than that: it is to attract reader and catch it between paragraphs, provoke interest and hook. For this reason, the inverted pyramid does not always work, but it is necessary to add relevant content throughout the text, a technique that will also help to increase the time of permanence of the page.


The extension should be at least 400 words. The important thing is that it is a relevant text and that it fits with the content that surrounds it and in the indicated section. If it has to be brief content because there is no more information about it, then better not write too much content without any contribution.

Error Free:

Writing correctly, without any error of spelling and grammar is very important to provide value and confidence. If the content has faults, users will not feel careless content, it is paramount for users to be reading our content.

Provides Value:

that solve doubts to users or make new information. That is relevant content and that the reader perceives it as something interesting will make you return to visit the page and even have you as a reference

Attractive content:

In addition to the fact that the text should be interesting and enjoyable, we should also endeavour to enrich it with videos, images and even infographics.

The use of bold and italics also helps enriches the content.

Who is your objective reader?

The published content should be intended for a particular type of audience. If it is a car blog, write for the type of person that likes the automotive world and, for example, if it is a content about fashion for teenagers, make a content adapted to it since for positioning it also takes into account the behaviour of the user, who will define metrics such as the permanence rate or the number of visits.

Optimize content

Search for keywords:

it is very important to determine the importance of choosing good keywords that represent the content of our website at the same time that they express the content of the website. It is also important to attend the study of keywords or keyword research.

Where do the keywords have to be?

Within the text, better if they are near the beginning. It should appear in the first paragraph, something that helps to introduce the text and to strain the keyword in the best way possible.


Include the keyword, with a maximum of 70 characters. In addition, it is advisable to reproduce the searches of the users in the engines. The closer to the beginning of the title the keyword appears, the better.

The meta-description

allows to provide even more information to the search engines. Its length can already exceed 160 characters, after the last changes, however, the length of the snippets that Google picks up varies depending on the search query.

The URLs must be friendly or friendly, contain the keywords that we want to position, always without the words stop.

Include header tags (h1, h2, h3 …) to hierarchize the content.

The body of the text: Keyword density should be between 2-3% including the semantic density of the same keyword.

# 1 Use keywords with common sense and with synonyms or colloquial expressions.

# 2 Include them in the first paragraph, headlines or subtitles (H1, H2, H3) and last paragraph.

Variety of supports:

The more variety of content the post features such as videos, images, etc. better will be considered by Google. You have to optimize all the content, not just the text: videos, images or infographics also contribute to the global positioning of each page. Do not forget that all the images must contain the “ALT” attribute, which is what the search engines use to know what an image shows.

SEO also values ​​the content rich in variety. One tip is to use words from the same semantic field that the keyword in question, bringing naturalness to the content.

If you want to optimize an already published content, do not do it with any post, choose the one with the highest organic traffic, number of searches and that is well positioned.

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