Utilizing podcasts is one of the best ways to grow your brand and to reach a large number of audiences. When it comes to online marketing, podcasts aren’t the most popular option that comes to the minds of the people.
Though podcasts are not new, they are gaining popularity. They are beginning to be considered as a tool of connecting with a large number of people.
Let’s understand the reasons why podcasts should not be ignored.
- You can reach a large number of people
As the podcasts are portable and convenient, people make use of them more. Your audience is not able to read your content when they are busy driving or jogging.
- Podcasts can be used by almost everyone
If you own a smartphone, you can easily and promptly download a podcast and can listen to it anywhere, anytime.
- Speaking takes less time than writing
When we compare speaking with writing, speaking takes much less time than writing. A podcast with a duration of 30 minutes, takes about 30 minutes with editing and uploading. On the other hand, if you have to write the same content, it may take hours to days to do the same.
This does not mean that you completely abandon writing. You should honour both. This way, you will be able to reach different people.
- There are some people who like listening more than reading
Some people prefer to listen than to read. Podcasts are a natural fit for these kinds of people.
How to make use of podcasts for promoting your brand
Follow the below- mentioned ways to know how podcasts can be utilized in promoting your brand.
- Focus on the most recent topics
Try to discuss the hot topics with your audience with the help of podcasts. If there is any substantial story that is closely related to your niche, then there are more chances that the audience wants to gain knowledge about it.
- Portray yourself as an expert
With the help of a podcast, try to cement your authority. If you have an interesting topic to develop a podcast having15-30 minutes duration, and also have enough knowledge of the topic, then you are already an expert. Your audience will take you as an authority because you are giving them your valuable insights that too for free.
- Build trust with the target audience
When a person is listening to the voice of someone else, there is something more personable about it. The reason being, you are able to hear the tone of that person and he or she seems to be more honest and real.
- Transform your podcasts into blog posts
You can turn your podcasts into blog posts. You don’t necessarily need to do the typing work. You can offer a dictation of your podcast on your blog.
- Make use of podcast directories
Podcasts help in increasing awareness of many brands. When someone searches for a particular topic on the podcast directory, he or she comes across many brands.
- Utilize podcasts for marketing the existing audience
There may be some people in your audience who are interested in your content and want to consume it but they are either short of time or not able to read lengthy posts. What you can do is to create a podcast on the same topic on which you already have written a blog post. Also, you can read your post to convert it into a podcast.
Practices that need to be followed while creating podcasts
- Develop a niche
Your podcast should have a niche and it should have a target audience too. While creating podcasts, always keep somethings in mind like:
- Who is your target audience?
- What they are interested in the most?
- What questions do you get again and again?
- On which social media platform, do your posts are shared the most?
This way, you can reach a large number of people. Make a goal and keep that in mind. Always determine what you want to attain in your podcast. It will help you in coming up with a winning idea for creating your podcast.
- Don’t keep it too long
Keep the duration of your podcast around 20-30 minutes. You do not need to chatter your podcast on for three to four hours.
- Provide show notes
You have to offer a page on which every bit of information related to a specific episode needs to be displayed. Make sure your direct your audience to that page so that they can get the exact links and additional resources.
- Make use of all social media platforms
Make sure that all your followers on different social media platforms are well aware of your podcasts. Make extra efforts to market your podcasts to everyone.
- Broadcast constantly
Don’t make an inconsistent schedule for publishing your podcasts. Most of the people plan their time accordingly. For instance, if you are publishing your podcasts every Wednesday and Saturday, your audience will form their schedule accordingly to accommodate your podcast.
Try to create a small series of episodes on a particular topic. But, schedule all the episodes on a constant basis.
- Develop a call to action
Call to action is not merely for landing pages and blog posts. Podcasts also need a call to action. Make sure that you dispense it in the whole podcast.
To spread awareness about your brand and to reach new audiences, podcasting is a truly helpful tool. It will see the increasing importance in the future too.